I have to say, what he's been able to do overseas in such a short time is impressive and damn exciting (I admit, I was little gitty chatting with him this morning). The guy's just plain cool. Check him out on the Today Show this week - he's in town promoting his new cookbook, Jamie at Home.
In a single sentence this morning, Jamie summed up why he's doing what he's doing and it directly echoes why I write this blog and do what I do when working with clients and the media through Nourish. In speaking about the lack of healthful eating habits and the growing overweight epedemic Jamie stated: "The UK is f*cked and America's even worse." Classic line and unfortunately dead on. What can we do to take the momentum he's grown in the UK and really infuse our society? I'm hoping that President-elect Obama will help make better eating in this country a priority over the next four years...because it absolutely is one. My vote's an overwhelming 'yes'. What's something simple you yourself can do to get cooking again?